Rossoevolution with Nuncas creates an immersive event to celebrate the brand’s 105th Anniversary. Nuncas Live Experience launches in Milan

Rossoevolution is proud to announce its collaboration with Nuncas in organizing the Nuncas Live Experience, the immersive event celebrating the brand’s 105-year history.

From October 8 to 19, 2025, La Pelota, in via Palermo 10 in Milan, will be transformed into an experiential house of over 1,000 square meters, open to the public free of charge from 10 am to 7 pm. Twelve days of activities, workshops and talks with exceptional guests to discuss the philosophy of Nuncas and offer the public a path that combines tradition, innovation and inspiration.

The project, conceived and organised under the direction of Rossoevolution, invites visitors to explore five thematic rooms, each conceived as a space for reflection and personal enrichment: The beauty of sport, Well-being in the kitchen, Stories from the living room, The room of dreams and The everyday garden.

Each day will offer a program of meetings, led by prestigious guests: from the world of sport with Fabio Caressa, Beppe Bergomi, Simone Barlaam, Ruggero Tita and Caterina Banti, to the great champions Paolo Bettini, Paolo De Chiesa, Kristian Ghedina and Stefano Baldini, marathon runner and middle-distance runner who, on October 8, in collaboration with Why Run, will also lead an exclusive urban training session to discover Milan in motion, between art and culture.

Space for well-being and cooking with La Pina, Marco Bianchi and Sara Farnetti, for conviviality with Csaba Dalla Zorza and for the pleasure of reading with Cristina Di Canio. There will also be ventures into cinema with the collaboration of Il Cinemino, and reflections on sleep, art and domestic organisation with Simona Cortopassi, Jacopo Veneziani, Elena Dossi and Stefania Andreoli.

The experiential journey will be completed with creative and educational activities: from the floral workshops of the Garden Club Milano, to the meetings dedicated to pets with Dunia Rahwan, up to the Chimica Amica workshop, led by Paola Luzzini, R&D Director of Nuncas, to bring young people closer to science. 

“We are excited to be alongside Nuncas in the conception and organisation of such an innovative and engaging project.  – declares Daniele Rosso, President of REV – Nuncas Live Experience represents a model of event capable of transforming the values of a brand into a concrete experience, open to all and full of quality content”

The event is free and open to everyone.
To participate, simply register at the following link

To join the workshops and talks, you need to sign up here

In this case as well, participation is free of charge.