The evolution continues: Rossoevolution becomes a Benefit Corporation. A choice for a better future.

Milan, July 20, 2026 – Rossoevolution has officially become a Benefit Corporation, marking a significant milestone in its ongoing growth and evolution. The agency, specialized in events and live communication projects, has formally embedded a commitment to creating value for people, organizations, communities, local areas and the environment into its corporate charter.

This choice gives legal recognition to an approach that has always been part of REV’s identity: designing increasingly responsible events, investing in people’s skills and building long-term relationships based on trust with clients, working with partners and suppliers who share the same values, and progressively reducing the environmental impact of its operations. These are commitments the company will now monitor, measure and report over time, turning sustainability from a guiding principle into a practical framework for everyday decision-making.

“Becoming a Benefit Corporation reflects REV’s commitment to a business model where competitiveness and responsibility are strictly linked , contributing to an economic ecosystem in which business success is closely connected to the well-being of people and the environment. We have always believed that our job carries a broader responsibility than simply organizing events. Every project has the potential to build relationships, inspire people, showcase talent and create an impact that lasts well beyond the event itself,” said Daniele Rosso, President of Rossoevolution.

“Becoming a Benefit Corporation doesn’t change who we are—it reinforces who we have always been. This step strengthens our commitment to more transparency and accountability by setting measurable public-benefit goals and reporting on our progress over time. Being a Benefit Corporation means making this vision an integral part of our long-term strategy,” added Rosalba Barro, CEO of Rossoevolution.

With this milestone, Rossoevolution further strengthens its position as a partner for companies that consider events not simply as a visibility tool, but as a platform for creating meaningful connections, fostering culture, strengthening a sense of belonging and generating lasting impact. This is a vision where creativity, innovation, responsibility and business performance are not competing priorities, but complementary elements of the same ambition.