AWE Events – the Events & Communication department of Rossoevolution – brings Jeep® on a quest for wellbeing

23.10.2019

AWE Events organised a roadshow from the 21st September to the 6th October with Jeep® present at seven public events held in city parks in France, Italy, Portugal and Spain. The events were in partnership with “Wanderlust 108”, a Mindful Triathlon which is dedicated to the world of fitness and wellbeing.

The roadshow stopped off in Paris, Florence, Milan, Lisbon, Barcelona, Madrid and Rome.

A desire for freedom, a love of the outdoors, a wish to exceed limits and a strong sense of belonging are the values common to both Jeep® and Wanderlust. Special attention was given to the female public who were particularly interested in psychophysical wellbeing and who represent an important and growing target for the Jeep® brand.

For the tour, AWE Events created a Jeep Lounge where guests could join a free lesson in “Surfset Yoga”, the new fitness discipline that is captivating thousands of people around the world. There was also a place in the lounge for a Jeep Renegade and a chill out area to enjoy a moment of relaxation or participate in a workshop on specific disciplines.

The Jeep® Lounge was also the starting point for test driving the brand’s SUV range.

View
CREDITS
accounting e project management
Edoardo Bessi
operations
Carlotta Console
Related Articles
Rossoevolution with Nuncas creates an immersive event to celebrate the brand’s 105th Anniversary. Nuncas Live Experience launches in Milan
30.09.2025
Rossoevolution recorded revenue of 24 million euros in 2024.
And this is just the beginning
16.06.2025