Rossoevolution acquires the We Are Live brand, reinforcing its presence in the world of events

Rossoevolution, a leader in the MICE sector, announces a new strategic operation with the acquisition of the brand We Are Live and the entry of its CEO and founder, Attilio Manassero, a prominent professional in the Fashion & Luxury events sector.

We Are Live is a brand with a solid track record in the design and execution of exclusive events for the luxury sector, counting clients including Moncler, Bulgari, Zegna, and Pomellato.

Following significant rebranding, Rossoevolution continues its expansion journey with this new asset. This acquisition not only enhances its client portfolio but also broadens the range of services offered, thereby strengthening its expertise in luxury and fashion events.

“We are very pleased to welcome Attilio,” says Daniele Rosso, President of Rossoevolution. “This acquisition, which follows a path already initiated in 2024, represents a further expansion of our business and reinforces our leadership in the sector, effectively responding to the growing demand in the luxury segment.”

“My specific expertise combined with Rossoevolution’s skills,” comments Attilio Manassero, “creates a valuable partnership and an extraordinary opportunity to collaborate with highly experienced professionals in communication, creativity, and event organization. I bring energy and passion to my work, and at Rossoevolution, I’ve found a skilled and equally passionate team,” concludes.