Frankfurt, 22 May 2024 – A dual reveal dedicated to a prestigious selection of European journalists: Jeep® presents in the same event, the Avenger 4xe, the 4×4 version of the award-winning compact SUV, and the all-new Jeep Wagoneer S, which re-emerges as the brand’s new icon 60 years after the release of its historic predecessor.
During the press conference, the Jeep® Avenger 4xe was introduced as the essence of many “mores”: more fun, more freedom, more character than ever before. For this vehicle, Rossoevolution designed a “more” reveal, the car being the absolute star of the stage and worldwide streaming, enhanced by powerful mechanical and visual effects that highlighted its bold, eclectic, adventurous, and authentically Jeep® personality.
At Halle45 in Mainz, the Jeep® Wagoneer S 2024 also took centre stage, the brand’s first global Battery Electric Vehicle (BEV) SUV, presented at an exclusive preview: a vehicle that combines the brand’s renowned off-road capability with sophisticated design and cutting-edge technology. For this new chapter in the brand’s history, Rossoevolution devised a high-impact reveal, with the car unveiled through an unexpected and innovative screen movement that perfectly reflected the pioneering spirit of the Jeep® Wagoneer S.
This dual press conference showcased the entire Rossoevolution team in action: from the creative team, who studied the visual identity, scenography, and dynamics, to the production team, who managed the execution and logistics.
“A joint effort worthy of two great innovations and a brand that often inspires us,” commented Daniele Rosso, President of Rossoevolution. “We also like to be versatile and bold.”
CREDITS
Carlotta Console: accounting e project management comunicazione
Chiara Demaria: project management logistica
Angela Gilli: events & communication direction
Filippo Marchiorello: creative direction
Giuseppe Frazzetta: art direction
