Rossoevolution opens a new creative chapter with Alberto Zanet

Rossoevolution announces the arrival of Alberto Zanet as Creative Director within a continuously evolving creative department. With a background that combines live communication, writing, strategic thinking and visual culture, Zanet will contribute in guiding REV’s creative identity during a period of significant transformation.

Having previously served as Creative Director at one of Italy’s leading event agencies, Zanet has created projects for brands in the beverage, food, automotive, finance, luxury, and jewellery sectors, with a distinctive style that blends precision, empathy and narrative impact.

A graduate in cinematography and a novelist, Zanet brings a new, multidisciplinary and deeply contemporary vision. Among his inspirational quotes is a phrase from the master of the Nouvelle Vague, Jean-Luc Godard: “It’s not important where you take things from, but where you take them to.” This vision reflects his creative approach: open, influenced, and always oriented toward meaning and direction.

His arrival fits perfectly into the path already initiated by REV in 2024 with the rebranding effort. It is a change not only aesthetic but also cultural, redefining REV’s identity, which increasingly establishes itself as a creative and consulting partner capable of interpreting the complexity of the present and transforming it into authentic, engaging and recognizable experiences.

“We are happy about Alberto’s arrival,” comments Daniele Rosso, President of Rossoevolution. “His skills and experience, combined with those of Filippo Marchiorello, who has been the Creative Director of REV for years, represent another important step forward in positioning REV in the world of live communication.”