Italiano 
1 CAR, 4 STATEMENTS
Client
Lancia
Type
Launch of new range and test drive
Where
OGR Torino/exclusive location in the Langhe
Duration
1 week
A multifaceted event dedicated to Italian and European media, which captivated guests with unexpected reveals and memorable experiences among the curves of the Langhe.
A week-long presentation of the new Lancia Ypsilon range, which began with a press conference at the OGR in Turin. Rossoevolution managed the entire event, from the opening meeting to the daily test drives, creating a project that fully embraced the new path taken by the brand. For the press conference, a spectacular set was created to present four new Ypsilons: two on stage and two hidden from view until the unexpected reveal. The driving experiences were designed to convey the brand’s values through a careful selection of innovative, comfortable, and eco-friendly design environments. The event within the event was the reveal of the new Ypsilon Rally 4HF, marking the long-awaited return of the brand to the rally world.
Activity
Development of the creative concept, visual identity, production of communication materials, planning and realization of setups and techniques, complete event management, location scouting, comprehensive logistics management.
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