Italiano 
EXPO MILAN DOMINATION
Client
FCA
Type
B2C event
Where
inside and outside Expo
Duration
6 months
The domination of an entire city to strengthen the presence of FCA and all its brands during Expo 2015.
A project dedicated to FCA as the official Global Partner of Expo 2015, which during the 6 months of the universal exhibition involved 1,600,000 people through 12 events, 3 product launches, and 5 artistic installations within the city. The creative idea divided Milan into 5 districts, each representing the DNA and the most important values of each brand. The project was awarded at BEA as Best Integrated Event.
Play
Activity
Development of creative concepts, design, and implementation of all installations, special events, and the launch of 3 new products. Multimedia setups, visual identity, production of communication materials, complete management, and direction of the entire project.
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