GIOCHIAMO PER VINCERE. 40 ANNI DI CORAGGIO

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Client

International Insurance Group Event

Type

Convention and Anniversary Celebration

Location

Bologna, PalaDozza

Duration

1 day

A major event created to celebrate a market-leading team and 40 years of a brand that has distinguished itself through vision, energy, and determination.

The stars of the event: 1.200 agents from all over Italy, gathered at the PalaDozza in Bologna for a convention that combined celebration, motivation, and entertainment. The sporting concept guided the entire event: from the strategic choice of location to the presence of Fabio Caressa as host and Pierluigi Collina as spokesperson, from the design of the setup to the direction.
The impressive set design transformed the PalaDozza into an immersive space where video content and lighting brought to life an exciting and dynamic narrative that skillfully contextualized themes and speeches.
An impressive 30-meter screen and a floor used as an additional projection surface transformed the PalaDozza into an immersive space.
Thanks to the two-dimensional visual content—the 30-meter LED screen and the projected floor—every moment of the day offered participants an engaging experience, capable of expressing the values, strength, and passion of a great team.

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Activity

Creative concept development, visual identity, production of communication materials, design and implementation of setups and techniques, selection of testimonials, complete direction of the event.

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