EVERYDAY LEGEND

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Client

Jeep

Type

roadshow

Where

Spain (Bassella) / Italia (Varano)

Duration

3 days

Over 200 test drive for a roadshow spanning across Spain e Italy

A journey across Spain and Italy with a roadshow that engaged over 1000 guests. A staff of more than 150 people managed 200 test drives and collaborated with 23 partners, making the event a major success.

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Activity

Development of creative concept, visual identity, production of communication materials, technical and scenic setups, test drive management, complete direction of the roadshow.

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