Italiano 
TECH À PORTER
Client
Lancia
Type
Press Conference
Where
Milano, showroom Lancia
Duration
1 day
A press conference dedicated to the iconic fashion city car, right in the first showroom of Lancia New Era
REV’s creative idea was integrated into this success story, enhancing the location with a setup true to the ‘home feeling’ chosen as the new mood for Lancia dealerships. The theme of the campaign: ‘Tech à porter. Wireless technology. Uncompromised elegance.’ With the participation of actress Cristiana Capotondi, the spokesperson for Lancia Ypsilon, the event conveyed to the attending journalists an intimate, sophisticated, and pleasant mood, subtly technological and deliberately cocooning, in complete harmony with the values of the New Ypsilon Range.
Activity
Development of creative concept, production of communication materials, design and implementation of setups and techniques, event direction.
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