Italiano 
BIG SMILE
BIG
SMILE
Client
Fiat
Type
Roadshow
Dove
Paris/London/Berlin
Over
a
million
visitors
for
an
unconventional
international
launch.
An international roadshow was organized for the launch of the new 500C, which attracted over 1 million visitors, drawn by a novel and engaging concept. A giant-sized 500 welcomed the public, containing an interactive multimedia journey. Outside, numerous fun activities were available for everyone, along with the opportunity to take a test drive of the new 500C.
Activity
Development
of
creative
concept,
design
and
creation
of
a
giant
500C
and
multimedia
setups,
visual
identity,
production
of
communication
materials,
organization
of
test
drives,
and
technical,
logistical,
and
organizational
management
for
each
stop.
Some
of
our
projects
