BIG SMILE

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Client

FIAT

Type

Roadshow

Dove

Paris/London/Berlin

Over a million visitors for an unconventional international launch.

An international roadshow was organized for the launch of the new 500C, which attracted over 1 million visitors, drawn by a novel and engaging concept. A giant-sized 500 welcomed the public, containing an interactive multimedia journey. Outside, numerous fun activities were available for everyone, along with the opportunity to take a test drive of the new 500C.

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Activity

Development of creative concept, design and creation of a giant 500C and multimedia setups, visual identity, production of communication materials, organization of test drives, and technical, logistical, and organizational management for each stop.

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