Italiano 
L’ARTE DI EVOLVERE
Client
Bvlgari
Type
Annual Meeting
Location
Teatro dell’Opera di Valenza, Alessandria
Duration
2 days
A two-day immersive event that brought together 1,200 participants to share the vision, values, and future of the Manifattura.
Two days of gatherings in which the 1,200 participants were immersed in an experience designed to share the vision, values, and future of the Manifattura. The Teatro di Valenza, a historic symbol of the city, was transformed into a striking scenic setting, with its balconies elegantly lit in Bvlgari’s corporate colors to enhance its charm.
Among the most evocative moments was a laser show that retraced the Manifattura’s history through an artistic, contemporary language, offering Guests an intense emotional experience and a strong sense of pride and belonging.
Play
Activity
Creative concept development, production of communication materials, design and creation of scenic and technical installations, laser show, design, complete event direction.
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