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Client

Nuncas

Type

B2C event

Where

Milan, La Pelota

Duration

12 days

12 days Twelve days of experiential events open to the public, celebrating over 100 years of history of a brand that has turned home care into a true art form

La Pelota in Milan was transformed into a 1,000 sum experiential home — open to everyone and brought to life by 12 days of workshops, talks, and interactive activities. The exhibition took visitors on a journey through the brand’s past, present, and future, showcasing its most iconic products. At the heart of the space, a lively arena hosted daily events and experiences inspired by the different “rooms” of the home, keeping the energy alive from start to finish.
Special guests — including Fabio Caressa, Beppe Bergomi, La Pina, Csaba dalla Zorza, Jacopo Veneziani, Marco Bianchi, Stefano Baldini, Stefania Andreoli, Sara Farnetti, and many more — shared their stories and passions to explore the true “beauty of home.”
The event drew large crowds and rave reviews, thanks to its fresh concept and the care poured into every detail.

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Activity

Development of the format, creative concept, visual identity, immersive experiences, and program schedule; design and implementation of installations and techniques; scouting and management of testimonials, management of activities and on-site staff, complete direction of the event.

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