Italiano 
FLAGSHIP STORE ACTIVATIONS
Client
Lavazza
Type
b2c event
Where
Milano
Duration
3 weekends
Launch activities for the Lavazza Flagship Store during historic events in Milan.
During the Fuori Salone period, we managed the launch of Coffee Design at the Lavazza Flagship Store in Milan, presenting an artwork created by Van Orton Design. A colorful mosaic of 600 tiles that guests created while tasting the exclusive offerings of the Store.
Subsequently, during the Festa della Musica, we organised the Lavazza Coffee Remix event to present the new cocktails. The creative concept of the event, inspired entirely by music, celebrated the rhythms of the countries of origin of the coffee varieties.
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Activity
Development of creative concept, visual identity, production of communication materials, design and implementation of setups and techniques, event direction, and live streaming, complete logistics management. Study and production of activities targeting the public. Complete management of dedicated staff.
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