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Client

ALFA ROMEO

Type

roadshow

Where

EMEA

Duration

2 years

An innovative and engaging approach to bring Alfa Romeo to audiences around the globe.

A fully customised truck designed to represent Alfa Romeo during various events across EMEA markets: press conferences, sports events, design exhibitions, and a winter tour. A two-year roadshow featuring 30 events annually—an exclusive and original approach that provided a unique opportunity to enhance awareness of the Alfa Romeo brand.