Italiano 
NOI SIAMO GIULIETTA
Client
ALFA ROMEO
Type
convention
Where
Torino - Headquarter FCA/Arese - Museo Alfa Romeo
An unprecedented FCA event dedicated to thousands of employees, winner of the Best Event Award at the BEA.
Two major events held simultaneously at the FCA Headquarters in Turin and the Alfa Romeo Museum in Arese, involving 6500 FCA employees to empower them as brand ambassadors by offering an exclusive preview of the new Alfa Romeo Giulietta. The first major event dedicated to thousands of FCA insiders: a truly unprecedented occasion that earned the Best Event Awards. An enormous show filled with memorable moments such as the car reveal and performances by Piero Pelù, Skin, and Marky Ramone. Over 100 staff members were involved in bringing the event to life.
Play
Activity
Development of creative concept, visual identity, production of communication materials, design and execution of setups and techniques, artist selection and management, complete event direction.
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