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500 HEY GOOGLE

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Client
Fiat
Type
Press Conference
A highly high-tech event to launch the most connected Fiat 500 ever.

A live-streamed press conference that offered an engaging and innovative experience. The launch of the Fiat 500 Hey Google for 200 international journalists utilized green screen technology, 2D and 3D video support, and a web radio format to highlight the voice assistant.

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Activity
Development of creative concept, visual identity, live streaming, production of 2D and 3D videos and webradio format, complete event direction.
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Fiat
Press Conferences
Automotive
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