DEFENDER ECO HOME

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Client

Jaguar Land Rover

Type

Roadshow

Where

10 stages in Italy

Duration

4 months

An exclusive initiative by Land Rover Italy designed to offer a unique and sustainable travel experience.

The idea comes from the combination of two fundamental elements: on one side, the new Defender, an iconic Land Rover vehicle, and on the other, a new way of experiencing tourism fully immersed in nature. This 10-stop tour explores the untouched beauty of our country, indulging in gourmet experiences in the area, previewing the new hybrid Defender, and staying in an elegant, designer Eco Home. The minimalist design of the Defender Eco Home highlights Land Rover’s “green” values. It is a structure made with eco-friendly materials and fully autonomous thanks to solar panels on the roof.

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Activity

Development of creative concept, design, and production of Eco Home, visual identity, production of communication materials, location selection, study and implementation of activity programmes, management of technical, logistical, and organisational aspects for each stage.

Partnership

Airbnb

An exclusive partner for a unique experience

Collaboration with Airbnb Italy represented a new way of experiencing events: the stay, in fact, could be booked exclusively through the Airbnb portal. Tourists were able to choose among 10 wonderful locations to stay in the Defender Eco Home. All of the experiences were sold out.

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