Italiano 
FORMULA 1
Client
Alfa Romeo
Type
Sponsorship Activation
Where
F1 stages
Duation
a season
Two years of enhancing Alfa Romeo sponsorship in F1 with various activities on and off the track.
Some highlights of the activities conceived and produced include: the pre-season event in Hinwil, home of the Sauber facility and the Alfa Romeo F1 Team, with the presence of international specialised press; the shooting of a video in which the F1 car, driven by driver Zhou Guanyuar, embarks on an incredible journey from the Cassino plant to the Pomigliano d’Arco plant; the creation of the Alfa Romeo portal dedicated to F1, providing real-time information on the Championship and all related activities offered to markets and VIPs; the organisation of tours of the Hinwil headquarters dedicated to top dealers and club members; the exhibition of the F1 Show Car during various market events across Europe.
Play
Activity
Development of creative concept, production and coordination of events and activities related to the sponsorship, design and development of a dedicated website, content management, production of communication materials, merchandise management, and co-management of activities on the circuit.
Some of our projects
