EXPO MILAN DOMINATION

Client
FCA
Type
B2C event
Where
inside and outside Expo
Duration
6 months
The domination of an entire city to strengthen the presence of FCA and all its brands during Expo 2015.

A project dedicated to FCA as the official Global Partner of Expo 2015, which during the 6 months of the universal exhibition involved 1,600,000 people through 12 events, 3 product launches, and 5 artistic installations within the city. The creative idea divided Milan into 5 districts, each representing the DNA and the most important values of each brand. The project was awarded at BEA as Best Integrated Event.

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Activity
Development of creative concepts, design, and implementation of all installations, special events, and the launch of 3 new products. Multimedia setups, visual identity, production of communication materials, complete management, and direction of the entire project.
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