PLANTING THE SEEDS OF OUR FUTURE

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Client

FIAT

Type

Press Conference

Where

Torino

Dduation

1 day

A surprising press conference at Lingotto’s helipad

We designed and organised the event, taking care of every detail, from the setup to the direction, up to the video editing and live streaming of the press conference. Additionally, we conceived and produced a video shot on the same day of the event, in which Olivier François, CEO of Fiat – directly from the new highest rooftop garden in Europe, the roof of Lingotto – gave Italian audiences a preview of the Casa 500 museum, the Pista 500, and the new car.

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Activity

Development of creative concept, visual identity, production of communication materials, design and implementation of setups and techniques, direction, filming, ideation and production of videos, live streaming event broadcast.

Partnership

Legambiente

A zero impact event

The launch of the new 500 RED was carried out with a focus on commitment to environmental respect and sustainability. Thanks to the collaboration with Legambiente, the event was certified as sustainable and zero-impact. Every detail was studied to minimize the ecological footprint, from eco-friendly catering to recyclable setups. ‘Planting the Seeds of our Future’ not only inaugurated a new chapter for Lingotto but also introduced one of the most sustainable versions of the Fiat 500, marking an important step towards a greener future.

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