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Client

Fidelity

Type

Roadshow

Where

Italy

Duration

8 stages

The first post-Covid roadshow to reconnect with over 1500 agents in 8 Italian cities.

The most significant stage was held in Milan, at Palazzo Mezzanotte, with the participation of Matteo Motterlini, Full Professor of Philosophy of Science at the Vita-Salute San Raffaele University in Milan, and Gianluca Dettori, a veteran of venture capital and high-tech companies. For the event, we chose a format inspired by Ted Talks, with a strong focus on new technologies and the future of innovation.

During the event, guests had the opportunity to interact directly with some of the most advanced technological tools. From DALL-E, an artificial intelligence algorithm capable of creating images from textual descriptions, to the latest version of OCULUS Meta, specially imported from Switzerland for the event. An ultra-compact and silent 3D printer created keychains on-site from corn fiber with the Fidelity logo.

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Activity

Development of creative concept, visual identity, production of communication materials, study and implementation of pre-event communication activities, ideation and production of videos, direction, content management, management of technical, logistical, and organisational aspects for each stop.

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