1 CAR, 4 STATEMENTS

Client
Lancia
Type
Launch of new range and test drive
Where
OGR Torino/exclusive location in the Langhe
Duration
1 week
A multifaceted event dedicated to Italian and European media, which captivated guests with unexpected reveals and memorable experiences among the curves of the Langhe.

A week-long presentation of the new Lancia Ypsilon range, which began with a press conference at the OGR in Turin. Rossoevolution managed the entire event, from the opening meeting to the daily test drives, creating a project that fully embraced the new path taken by the brand. For the press conference, a spectacular set was created to present four new Ypsilons: two on stage and two hidden from view until the unexpected reveal. The driving experiences were designed to convey the brand’s values through a careful selection of innovative, comfortable, and eco-friendly design environments. The event within the event was the reveal of the new Ypsilon Rally 4HF, marking the long-awaited return of the brand to the rally world.

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Activity
Development of the creative concept, visual identity, production of communication materials, planning and realization of setups and techniques, complete event management, location scouting, comprehensive logistics management.
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