Italiano 
500 DAY
Client
Fiat
Type
B2C event
A record-breaking event
A B2C event dedicated to the launch of the new Fiat 500 that attracted over 15,000 participants. The day included picnics, concerts in collaboration with GQ, and the achievement of a Guinness World Record, making the event a great public success.
Activity
Development of creative concepts, visual identity, production of communication materials, design and implementation of setups and techniques, event management. Study and production of activities aimed at the public. Complete management of the dedicated staff.
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