Italiano 
PANDINA fatta in Italia
Client
Fiat
Type
Press Conference
Where
Stabilimento di Pomigliano d'Arco
Duration
1 day
Launch of the new special series Pandina, the leader among city cars in Europe, on the same day as the historic launch of the Panda in 1980.
REV handled the design and execution of the event to ensure it aligned with the character and values of Panda. The essential and modern set design, along with a balanced yet fun mix of colors, successfully celebrated the personality of this Italian icon. The graphic choice to use the panda’s face as a distinctive and endearing element was a key strategy to convey positivity and trust.
The event featured a team of workers on stage representing the employees of the Pomigliano Plant who, with care and passion, are the true protagonists of Panda’s success.
Activity
Development of creative concept, visual identity, production of communication materials, design and implementation of setups and techniques, event direction and live streaming, complete logistics management.
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