FREEDOM IS ELECTRIC

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Client

Jeep

Type

Press Conference

Where

Malaga

Duration

2 weeks

An event that involved over 300 journalists from 26 countries in Europe.

Two weeks of press conferences dedicated to the launch of the Jeep Avenger Full Electric and the new Jeep Grand Cherokee 4xe, with the opportunity to test drive the two new cars and the entire 4xe Plug-in Hybrid range, on-road and off-road.

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Activity

Dedicated organisational secretariat for the 26 countries involved, selection and management of hotels and restaurants, organisation of press conferences, visual identity, production of communication materials, design and implementation of setups and technical equipment, organisation of test drives, management of the car fleet, and route definition.

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