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Client
Alfa Romeo
Type
roadshow
Where
EMEA
Duration
2 years
An innovative and engaging approach to bring Alfa Romeo to audiences around the globe.

A fully customised truck designed to represent Alfa Romeo during various events across EMEA markets: press conferences, sports events, design exhibitions, and a winter tour. A two-year roadshow featuring 30 events annually—an exclusive and original approach that provided a unique opportunity to enhance awareness of the Alfa Romeo brand.

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Activity
Truck customisation and setup, complete logistics management, production management, and staffing for each stage.
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