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Client
Alfa Romeo
Type
roadshow
Where
EMEA
Duration
2 years
An innovative and engaging approach to bring Alfa Romeo to audiences around the globe.

A fully customised truck designed to represent Alfa Romeo during various events across EMEA markets: press conferences, sports events, design exhibitions, and a winter tour. A two-year roadshow featuring 30 events annually—an exclusive and original approach that provided a unique opportunity to enhance awareness of the Alfa Romeo brand.

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Activity
Truck customisation and setup, complete logistics management, production management, and staffing for each stage.
Some of our projects
FREEDOM IS ELECTRIC
Jeep
Press Conferences
Automotive
NOI TIM, PRESENTE E FUTURO
Tim
Convention
Utilities
FORMULA E
Maserati
Sponsorship Activations
Automotive
MERFINA IN TRIP
Mercedes Benz FSI
Incentive Travel
Automotive
SILVER CAMP
Jeep
Incentive Travel
Automotive
CHRISTMASH-UP
Juventus
Events
Sport