Italiano 
THE RED TABLE
Client
Alfa Romeo
Type
roadshow
Where
37 cities throughout Italy
Duration
1 day
A table as long as Italy for a roadshow with a unique format
A major event involving over 1500 people simultaneously in 37 Italian cities. The creative idea was to transform a traditional roadshow into an exclusive distributed dinner, with a large red table running across Italy, connecting cities and guests. The invitees shared the same agenda at the same time for the presentation of the Alfa 4C and the new Alfa Giulia, the guests of honour at the Gala.
Activity
Development of creative concepts, visual identity, production of communication materials, technical and scenic setups, live connections, complete event management.
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