Italiano 
THE RED TABLE
THE
RED
TABLE
Client
Alfa Romeo
Type
roadshow
Where
37 cities throughout Italy
Duration
1 day
A
table
as
long
as
Italy
for
a
roadshow
with
a
unique
format
A major event involving over 1500 people simultaneously in 37 Italian cities. The creative idea was to transform a traditional roadshow into an exclusive distributed dinner, with a large red table running across Italy, connecting cities and guests. The invitees shared the same agenda at the same time for the presentation of the Alfa 4C and the new Alfa Giulia, the guests of honour at the Gala.
Activity
Development
of
creative
concepts,
visual
identity,
production
of
communication
materials,
technical
and
scenic
setups,
live
connections,
complete
event
management.
Some
of
our
projects
