THE RED TABLE

Client
Alfa Romeo
Type
roadshow
Where
37 cities throughout Italy
Duration
1 day
A table as long as Italy for a roadshow with a unique format

A major event involving over 1500 people simultaneously in 37 Italian cities. The creative idea was to transform a traditional roadshow into an exclusive distributed dinner, with a large red table running across Italy, connecting cities and guests. The invitees shared the same agenda at the same time for the presentation of the Alfa 4C and the new Alfa Giulia, the guests of honour at the Gala.

View
Activity
Development of creative concepts, visual identity, production of communication materials, technical and scenic setups, live connections, complete event management.
Some of our projects
FORMULA 1
Alfa Romeo
Sponsorship Activations
Automotive
D-DAY
Iveco
Convention
Automotive
GLOBAL EXCELLENCE CONTEST
Assicurazioni Generali
Events
Finance
NOI TIM, PRESENTE E FUTURO
Tim
Convention
Utilities
YOU DRIVE THE CHANGE
Bayer
Convention
Healthcare
SILVER CAMP
Jeep
Incentive Travel
Automotive