Italiano 
TOGETHER PLAY AT THE NEXT LEVEL
Client
Jeep
Type
convention
Where
Torino - Juventus Stadium
An event that earned 3 BEA awards, thanks to a surprising set-up and an exciting narrative concept.
A convention inside a meeting room built from scratch on the stands of Juventus Stadium, which unexpectedly and scenographically opened onto the football pitch at the end of the event. The choice of location was at the heart of the creative idea, conveying desired messages of teamwork, winning mentality, and rich history. The convention hosted 800 guests in two consecutive sessions.
Play
Activity
Development of creative concept, visual identity, production of communication materials, design and implementation of setups and techniques, complete event direction.
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