Italiano 
TOGETHER TO GET THERE
Client
FCA
Type
convention multibrand
Where
MiCo Milano Congressi
All FCA brands together, for an immersive and engaging experience.
The first FCA strategy presentation convention involving dealers from all brands, for a total 1800 attendees. Nine spectacular reveals took place on an impressive 45-metre stage. Each vehicle was uniquely showcased with an immersive setting, featuring a large tulle and two hydraulic platforms. Over 200 staff members were involved in organizing the event.
Activity
Development of creative concept, visual identity, production of communication materials, design and implementation of setups and techniques, event direction, and production of communication materials.
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