WAGONEER S & AVENGER 4XE

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Client

Jeep

Type

double press conference

Where

Francoforte/ Halle 45 Mainz

Duration

1 day

Two new cars, two reveals, a unique international event with a dual soul

A dual press conference for the simultaneous launch of the Jeep Avenger 4xe and the Jeep WagoneerS, dedicated to a prestigious selection of European journalists. The Jeep Avenger 4xe was presented as a concentrated showcase of numerous “pluses,” with the car being the absolute star of the stage, enhanced by powerful mechanical and visual effects. For the Jeep WagoneerS, the brand’s first electric battery-powered SUV, a high-impact reveal was designed, with the car unveiled by an innovative and unexpected screen movement.

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Activity

Development of the creative concept, visual identity, production of communication materials, planning and realization of setups and techniques, complete event management, comprehensive logistics management.

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