Italiano 
THE SHAPE OF BEAUTY
Client
Give Back Beauty
Type
Brand & Product Presentation Convention and Showroom
Location
Rome, A.Roma Lifestyle Hotel
Duration
1 day
An international B2B communication event dedicated to over 250 customers and distributors from around the world, to announce the Group’s latest developments.
A convention to present the Group’s latest developments and growth plans, at the end of which guests were able to see the new products for themselves.
A GBB showroom transformed into an immersive experience with an olfactory discovery journey that allowed participants to immerse themselves in the Brand’s universe and discover the latest developments presented in the plenary session.
Activity
Creative concept development, visual identity, adaptation and production of all communication materials to support the event and product videos.
Design, rendering, artistic direction, and executive production of all installations, supplies, and technical equipment management, as well as overall direction of the event.
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